Dalston 4 London
The project brief
The project aims to help establish Dalston 's Cultural Quarter as a vibrant and inclusive place where new and existing small businesses and social enterprises can flourish and where the local community and visitors can find a wide variety of attractive products/ services, typical of the area's immense diversity. We also aim to bring local businesses and other stakeholders together as a Collective Force to change the image of Dalston and help to make the area and the people ready and able to benefit from the London 2012 Olympic Games and related improvements (e.g. the new East London Line extension).
how we will deliver
- One-to-one surgeries with local SMEs and Social Enterprises to determine needs, opportunities and threats with respect to London 2012.
- Provision of business advice, mentors and links to mainstream specialist business support services.
- A series of business-focused, capacity-building market workshops to establish networks and co-operation for the development of new ideas and new markets in synergy with the Olympics.
- Representing and working with local businesses and local community groups to inform LBH’s Neighbourhood meetings covering issues of community safety, the area’s image, street cleaning, planning gain issues, promotional events, festivals and other cultural activities.
- Launching and maintenance of a Dalston website and newsletter to promote the area, to expand existing businesses’ markets beyond their core customer base and to attract new businesses, services, visitors and customers.
- Supporting pre-Olympics special events, cultural and sport activities that will harness the exceptional skills and strengths of the diverse population (e.g. language skills, international connections, and specialist supply chains).